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Soundfly exists to help curious musicians anywhere achieve their musical goals. Our learning model pairs high quality online content (courses & articles) with highly personalized 1:1 musical coaching via trained expert musicians called Soundfly Mentors.

Soundfly was founded a couple years ago to fill a gap in credible, accessible ...

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Christine Brackenhoff
1-812-339-1195

Current News

  • 03/20/201803/20/2018

Humane Internet: How Some Tech Companies Strive to Build Communities and Experiences Based on Meaningful, Personal Interaction

Echo chambers and bubbles. Fake news and trolls. The peculiar, depression-inducing atomization of society wrecked by on-demand convenience, smartphone addiction, and social media vanity.

It didn’t have to be this way. The internet was supposed to provide space for boundary-smashing communication between farflung and diverse people with something to share. Meaningful human interaction--exchange of knowledge, mutual care and support--would happen in novel mediated forms, but remain at...

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News

03/20/2018, Humane Internet: How Some Tech Companies Strive to Build Communities and Experiences Based on Meaningful, Personal Interaction
03/20/201803/20/2018, Humane Internet: How Some Tech Companies Strive to Build Communities and Experiences Based on Meaningful, Personal Interaction
Announcement
03/20/2018
Announcement
03/20/2018
The internet was supposed to provide space for boundary-smashing communication. Smaller players are using a variety of approaches and platforms: their focus is not on what the tech does, but on how they can better facilitate goals-oriented interaction between people. MORE» More»

Echo chambers and bubbles. Fake news and trolls. The peculiar, depression-inducing atomization of society wrecked by on-demand convenience, smartphone addiction, and social media vanity.

It didn’t have to be this way. The internet was supposed to provide space for boundary-smashing communication between farflung and diverse people with something to share. Meaningful human interaction--exchange of knowledge, mutual care and support--would happen in novel mediated forms, but remain at the heart of the World Wide Web.

These values are reasserting themselves powerfully in this era of tech-skepticism and backlash. Yet they’ve always been the motivating force for pockets of startups and established tech companies, whose insights and methods are attracting growing attention and excitement. 
Household names like AirBnB are expanding from purely transactional room rental to Experiences that involve learning and exploring. Long-standing stalwarts like meetup.com are getting new infusions of cash and interest.

Smaller players (organizing-oriented text message service Hustle, online coaching and advising startups TalkSpace and BetterUp) are using a variety of approaches and platforms. They share one key element: their focus is not on what the tech does, how the user interface encourages longer sessions or rapid user growth--but on how they can better facilitate goals-oriented interaction between people.

Ian Temple, founder and CEO of the music mentoring platform Soundfly, built his educational, creativity-boosting startup on this very principle. “Passive learning has its place, but music is one of those skills that demands real active input from both instructor and student,” notes Temple, himself an accomplished touring musician. “We designed our approach to be more about that unique human connection, and how that can help people learn. That’s why we give our learners a dedicated mentor, a person responding to them and their needs. This happens via technology, but the real work happens between people.”

Tech opens up these sessions to more people, to folks who might struggle to fit music lessons into their everyday lives (or find a relevant instructor at all in their area). It allows skilled musicians facing unpredictable and intense schedules to manage students in a new asynchronous and tailored way. When the two meet--a highly motivated but remote student, a gifted but busy teacher--the results can be astounding for both parties.

The human relationship boosts discipline and stokes motivation, in ways that no video roll or set of spreadsheets can. As German indie artist and Soundfly student Kasseopeia noted, “By giving me the right tasks my mentor helped me to come up with ideas to create the perfect values and tones for my musical story. Though the program is over, my mentor still feels like my accountability-partner which gives me an ongoing, encouraging drive.”

Pursuing challenges and making personal leaps allow demand a human presence. It’s hard to venture into uncharted places alone. “For four weeks, my mentor really pushed me, making me look at things at a different perspective. She shared her experience not only in music industry but also throwing ideas about time management when I was struggling getting things done in time,” recounts Innessa Singer, who worked with a Soundfly mentor to hone her music business model.

Technology enables but doesn’t define the shape of the relationship. “We’ve always been agnostic when it comes to how our students and mentors interact,” says Temple. “We have specific expectations for response times and assignment structures, say, but allow people to decide what apps or platforms work to best cultivate a meaningful relationship for them. .”

“We need to move away from this idea of tech simply as making life more convenient,” reflects Temple. “Convenience doesn’t necessarily contribute meaning to our lives. Supportive human connection, learning from each other, challenging each other to be better versions of ourselves — that’s what tech can do at its best.”

Announcement
03/20/2018

02/16/2018, Switched on Pachelbel: How a Music Teacher Found Her Groove Thanks to Electronic Beats and Online Education
02/16/201802/16/2018, Switched on Pachelbel: How a Music Teacher Found Her Groove Thanks to Electronic Beats and Online Education
Announcement
02/16/2018
Announcement
02/16/2018
When Beloit, WI, teacher Lisa Reshkus’ school got tablets for every teacher and student, she had no idea that her life was about to change. She took an online course in digital production. Then another. Soon, she was making her own beats and tracks, thanks to guidance from online music coaching platform Soundfly and its mentors. MORE» More»

When Beloit, WI, teacher Lisa Reshkus’ school got tablets for every teacher and student, the music instructor had no idea that her life was about to change.

“The tablets came with music software for the kids, and I wanted to know how to use it so that I could teach them how to use it,” Reshkus recalls. She took an online course in digital production. Then she took another. Soon, she was making her own beats and tracks, thanks to guidance from online music coaching platform Soundfly and its mentors.

Reshkus had a strong foundation in music. Classically trained, she remembers, “I’ve always been interested in music. I begged my mom for a piano. She finally broke down and bought me one, along with years of piano lessons. I got a degree from a local college, and I’ve been teaching ever since.”

She leads several choirs and teaches music to fourth through eighth graders, a career she’s enjoyed for two decades. Yet something unexpected clicked as she mastered the music generating capabilities of her tablet. “I’d played with GarageBand, but there was something about the sounds this software had, the chord progressions and other possibilities.” Reshkus was hooked. She had craved more creative work in her life.

Through a teacher at one of her first online courses, she found Soundfly, and began learning everything she could. The price and ease of the distance-learning model appealed to her, as did the quality of instruction and work her instructors were making. “I feel so inspired by their work. I enjoy what they do. It’s outside the box,” Reshkus says. “I don’t like listening to too much pop, because frankly I find it a bit dull. The mentors at Soundfly go beyond basic commercial stuff.”

So does Reshkus. Her work reflects her lifelong love of classical music, even as she crafts electronic tracks. She had experimented in the past with how classical and, say, punk or indie rock could mesh, thanks to jam sessions with friends’ bands, when she sometimes whipped out a mean solo based on pieces like Pachelbel’s Canon in D. This impulse remains. “You can hear the classical influence in the way I create, especially the piano piece,” reflects Reshkus. “I like to have piano whenever I’m doing something, to add in elements like harmonic arpeggios.”

The challenge of structured classes and one-on-one sessions with mentors (a rare offering in online education that Soundfly’s Headliners Club provides) suited Reshkus, who liked the direction and creative impulse that flowed from limitations and rules. “I like boundaries. The choices are fewer, which makes it easier,” she muses. “I usually have an idea of something I want to express when I create, but I start everything with a limitation so I don’t feel overwhelmed by the possibilities.”

For Reshkus, creating for herself using skills painstakingly but joyfully acquired for strong teachers has been its own reward. She reports greater contentment and better mental health, thanks to the healing, energizing practice of making music in a new, challenging way. “I don’t have any grand ambitions. I don’t want to tour, say,” Reshkus states. “I just need to be creative. I don’t care if anyone likes it or if they listen. If they do and they get something from it, that’s wonderful. But I do this for my own wellbeing, and it’s a real gift.”

Announcement
02/16/2018

02/05/2018, Soundfly Launches Headliners Club, the First Online One-on-One Musician Mentoring Program
02/05/201802/05/2018, Soundfly Launches Headliners Club, the First Online One-on-One Musician Mentoring Program
Announcement
02/05/2018
Announcement
02/05/2018
Online music education platform Soundfly is rolling out the Headliners Club, which pairs high-quality content with dedicated mentorship by experienced musicians. The service has established a powerful set of best practices, focusing on benchmarks, teacher response times, and meaningful custom assignments. MORE» More»
Musicians often have big dreams and ambitious goals, from pulling off that first recording session in a professional studio to crafting a hit. Like most people, however, they struggle to reach those goals. What’s missing is a skilled and engaged coach, someone to play the role of a personal trainer, to break the process down into steps and keep the aspiring artist focused and moving forward.

Online music education platform Soundfly sees this, and is rolling out the Headliners Club, the culmination of years of research and instruction, of observing how exactly people learn best online. Soundfly’s formula: pair high-quality content with dedicated mentorship by experienced musicians. The site eschews passive learning and business hacks, the dominant approach and subject matter of online instruction. Instead it offers pinpointed targets, active involvement with a mentor, and new ideas tailored to the musician.

“Concretely, you outline a project or goal with your mentor,” explains musician, founder and CEO of Soundfly Ian Temple. “Let’s say you’re a producer and you dream of getting a song placed in a TV ad. We’ll pair you with a mentor who has done that before and set a concrete target for the next four weeks. Then the mentor breaks that goal up into weekly challenges you’ll take on to get there. You might analyze a song from a favorite ad of yours, adopt some of that song’s tricks, and then get consistent weekly feedback from your mentor on how to make your track reach the same level of professionalism.”

This specific, concrete, engaged approach sets Soundfly apart from many online offerings. The service has established a powerful set of best practices for mentors, focusing not on communication channels, streamed lectures, or collections of videos, but on benchmarks, teacher response times, and meaningful custom assignments. “There is some science behind the way we set things up,” notes Temple. “They are similar to what personal trainers use: small wins, constrained activities, regular and appropriate validation, and targeted specific feedback.”

The Headliners Club builds on Soundfly’s existing menu of free and tuition-based courses — ranging from orchestral arranging to Ableton-based production to indie tour booking — as well as its rich trove of content on the business and art of making music on its Flypaper blog. With more than a million unique visitors to the site last year and 35,000 students among its alums, Soundfly and its mentors responded to growing demand from students, who wanted to keep working with the mentors they had learned from in their courses.

“Some of our dedicated students really loved the courses and loved their mentors. They wanted to keep working with them,” recounts Temple. “Usually, the relationship concludes with the course, but clearly that wasn’t where many students wanted it to end. We said, ‘Sure!’ Then we had to come up with the right product.”

The right product was a four-week, club-like package, urging students to address the specific issues of a personally important project: doing the final mixes on an EP, finishing a set of songs, learning a new skill or approach to their instrument. Students come from all walks of life and range from die-hard professionals in training to serious amateurs with artistic visions.

“Our most committed student has been a part of a course or the Headliners Club every month,” says Temple. “She’s a school teacher from the Midwest who’s become a kickass producer. She’s tackled everything from beat making and melody composition to understanding sync and licensing issues. Students like her and the mentors who inspire them are the heart of Soundfly.”
Announcement
02/05/2018